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Analyzing the Internet culture, consumer tech, and platform economy. Each week, you will get a Pro Report with research-based insights & business breakdowns. Our audience includes founders, VCs, angels, analysts & researchers.

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In this venture report, we will break down 3 market opportunities:
Helping others to start their own community (Future of social networks)Helping others to curate (Curation economy)Unbundling Zoom (EdTech)
Trend #1: Verticalization of social networks

"Niche" social products are created to connect users with specific interests, audiences or use cases.

For example: Reddit is a social network for online forums; TikTok is like Instagram but focusing on short-form video content; Shuffle is like TikTok but for podcasts with audio clips sharing and social interaction.

New social networking platforms will focus on community-first, invite-only, curated discovery, shared activities, and unique social experiences. Vibely enables creators/influencers to build communities with their fans and monetize their tribe.

(📥 Full version) Help others to hang out with their peers. See—Startup Opportunity #1.
Trend #2: Curation is becoming the new business model

In the pre-Internet era, information and content were scarce. Today, people are overloaded by new information that pops up every other second on their devices. It becomes harder to choose, prioritize, and filter which content to consume.

Deciding what to read, listen, watch, and learn is becoming an outsourceable task.
People are now paying money to access good quality curation and resources from curators. For example,

Flow State charges $8/month to get access to curated Spotify playlists. TheBrowser charges $5/month to access outstanding stories from the Internet.
(📥 Full version) Help others to curate resources  and make money. See—Startup Opportunity #2.
Trend #3: The future of classroom will be a totally immersive experience

COVID-19 has accelerated the mass adoption of online education and remote learning.
Unfortunately, Zoom is not the solution for educators.

Teachers are juggling too many tasks during online lecturing: taking attendance, providing 1:1 assistance when a student asks a question, presenting lessons, and switching screen share back-and-forth.

Therefore, new companies like Outschool, Top Hat, Nearpod are created to help educators who are struggling to manage online interaction, lectures, and engagement with students. More solutions are needed in this space to imitate the "real classroom" experiences.

(📥 Full version) Create tools to help teachers facilitate effective online teaching and enhance the learning experience of students. See—Startup Opportunity #3.


Startup Opportunity #1: Find a workout buddy

A community-based workout app for finding a virtual workout buddy. Train together, stay committed, keep each other accountable and crush your fitness goals. Think GetMotivatedBuddies but for fitness.

For Who
People who struggle with staying consistent with their exercise habits.(📥 Full version) 2 more target audience descriptions.
Problem
It’s easy to break an exercise habit when you are doing it alone.(📥 Full version) 2 more problem definition examples.
Solution
Accountability partner. Able to find virtual fitness buddies, set up exercise sessions, select availability on a calendar to meet their accountability partner via 1:1 or group-based sessions.Community events. Group-based workout events hosted by the users. Built-in event tool to host your own fitness events and build your fitness community.(📥 Full version) 4 more solutions and feature examples in detail.
Revenue Model
Subscription, $12 to $14/month. Charge users to access the full features of the platform, I.e.(📥 Full version) 6 features you can charge money for(📥 Full version) 3 more revenue streams to add to your pricing strategy.
Venture Scale

(1) Industries: Consumer Social, Fitness, SaaS

(2) Business model: Subscription, Freemium

(3) Market risk: ◼️◼️◻️◻️◻️ Lower because (1) virtual gym is becoming more familiar due to COVID and people are more likely to adopt at-home fitness
(📥 Full version) 2 more research evidence to prove the validity of the market
(4) Execution risk: ◼️◼️◼️◻️◻️ Medium because it requires the (1) ability to onboard, match users, and schedule 1:1 calls, which can be done through (see below) (2) Can you execute a product to truly differentiate? Since online fitness is a large market, therefore, higher competition risks in the same category with big players. The solution can be playing in another segment. For example, instead of competing with on-demand fitness class streaming, i.e. ClassPass, FitnessOnDemand, focus on becoming a "community workout app".
(📥 Full version) 3 tools for initial-stage product development to gain traction
(5) Moat: (1) Create an unfair advantage by owning the phrases “online fitness class” or “fitness app”, through
(📥 Full version) 3 examples to own a phrase(📥 Full version) 1 more way to create a business moat



Want to go in-depth? Get the full version.

One-time purchase. PDF format, 10 pages of insights.


What you'll get from this single report:
🔑 Breakdown of Startup Opportunity #1 (Helping others to start their own community, future of social networks)🔑 Breakdown of Startup Opportunity #2 (Make money by helping others to curate, curation economy)🔑 Breakdown of Startup Opportunity #3 (Unbundling Zoom, EdTech)
All 3 ideas combined, you will unlock:
🔑 3 startup opportunities breakdown in 1 report🔑 7 target audience definitions🔑 10 problem definition examples🔑 13 solutions and feature examples in detail🔑 10 revenue streams you can create to monetize your startup ideas🔑 20 in-depth evaluations on each startup idea and how to prove market potential and create competitive advantages



In this venture report, we break down 3 market opportunities:
The future of private wealth management and family offices (Fintech)Democratize investment opportunities and helping everyday individuals to build wealth (Fintech)Direct-to-consumer (D2C) for healthcare (Wellness tech)
Trend #1: The future of family offices and private wealth management will be remote

Family offices exist to help high-net-worth individuals (ie. $100 million+ in liquid assets) manage, preserve, and grow wealth. They help clients to establish an in-house team of experts to support their financial and personal needs.

Affluent individuals and influential families with vast fortunes seek private wealth managers for financial management, investment advisory, charity planning, tax strategy, accounting, and estate planning.

The rise of digitization opens up tremendous opportunities for virtual family offices. This means digitizing financial services delivery, portfolio management, investment planning, financial reporting, etc.

🚀 Takeaway

As wealth creation continues to develop in the younger generations (non-generational wealth holders), digital family offices will become more accessible for a broader range of wealthy and successful families, not just favoring the ultra-wealthy.
(📥 Full version) See Startup Opportunity #1.
Trend #2: Crowdfunding platforms will continue to democratize investment opportunities and help individuals to build wealth

With equity crowdfunding platforms, individuals and even unaccredited investors will get a chance to invest their money in alternative asset classes (i.e. other than typical cash, stocks, and bonds).

For example, real estate crowdfunding. Companies like CrowdStreet, Fundrise, PeerStreet, and DiversifyFund (starting with as little as $500) are invented to connect investors with commercial real estate projects.

AngelList and Microventures allow individuals to access startup investments. Investors get paid based on the equity percentage they owned in the companies they have invested in.

Republic allows everyday investors to access a marketplace of alternative assets — startups, real estate, video games, and crypto.

🚀 Takeaway
Create solutions to help everyday individuals to own alternative asset classes. Provide due diligence and vehicles to diversify their portfolios.
(📥 Full version) See Startup Opportunity #2.
Trend #3: Direct-to-consumer (D2C) for online pharmacy is changing the way consumers purchase healthcare products & services

Traditional pharmacy retailers are facing high competition and reduced margins, thus can’t afford to compete on the lower-cost value proposition.

Whereas D2C online healthcare brands are gaining popularity due to niche-focused ailments, personalized approach, and eliminate middlemen to ship their products at a lower cost.

Accessing diagnosis, prescriptions, clinical appointments, medications, and physicians are going digital.

Cove provides online treatment for migraine patients. Parsley Health provides online healthcare for patients with chronic conditions.

Without in-person visits, online pharmacies help eliminate social stigma for obtaining prescriptions related to sexual health (Roman, Rory) and hair loss (Keeps, Hims, Hers).

🚀 Takeaway
Create D2C brands for wellness focusing on the human potential and performance of knowledge professionals.
(📥 Full version) See Startup Opportunity #3.


Startup Opportunity #1: Virtual office for private wealth management firms

Create a virtual operating system to help traditional family offices digitize their operations for clients. A platform that contains a suite of tools to help clients manage investment projects, financial tracking, portfolio management, contracting, advisory & collaboration. Think FileVine, but for family offices.

For Who
Family offices and private wealth management firms that are managing multiple wealthy clients (i.e. multi-family offices).
Problem
Lack of collaboration & synergy. With a large team of advisors, different expertise working on multiple projects for a wealthy client, it’s hard to keep track of the status & results of these projects. This creates slow communication and often loses sight of the client’s needs and goals.(📥 Full version) 3 more problem definition examples.
Solution
Cloud collaboration. A virtual family office management software that allows a team of advisors to collaborate, manage projects, and work together. Provide communication tools, i.e. meetings, scheduling, video conferencing, call, and chat.Analytics & dashboard. Keep track of clients’ goals, metrics, financial performance, assets visualization, Return on Investment (ROI).(📥 Full version) 3 more solutions and feature examples in detail.
Revenue Model
Subscription. Charge family office organizations to access the full features of the platform.
Venture Scale

(1) Industries: Finance Management, Wealth Management, SaaS, Software

(2) Business model: Subscription

(3) Market potential: ◼️◼️◼️◼️◻️ (1) Significant growth in private wealth has created 12,000–15,000 new family offices around the world.
(📥 Full version) 3 more research evidence to prove the validity of the market
(4) Execution strategy: (1) Start by identifying repetitive processes of running family offices and automating these workflows for potential clients.
(📥 Full version) 2 more execution strategies to get started on this idea
(5) Moat: (1) Private wealth clients are highly concerned about data breaches, security, and privacy. Software providers who can provide data privacy & protection at the core will win the trust of family offices.
(📥 Full version) 1 more way to create an unfair advantage



Want to go in-depth? Get the full version.

One-time purchase. PDF format, 11 pages of insights.


What you'll get from this single report:
🔑 Breakdown of Startup Opportunity #1 (Virtual family office solutions / SaaS + Finance Management)🔑 Breakdown of Startup Opportunity #2 (Help everyday individuals to build wealth / Real Estate Investing Tech)🔑 Breakdown of Startup Opportunity #3 (Help people get back their energy and achieve the success they deserve / D2C Wellness Tech)
All 3 ideas combined, you will unlock:
🔑 3 startup opportunities breakdown in 1 report🔑 6 target audience definitions in detail🔑 13 problem definition examples🔑 13 solutions and product feature examples in detail🔑 8 revenue streams you can create to monetize your startup ideas🔑 26 in-depth evaluations on each startup idea — how to prove market potential and create competitive advantages



In this venture report, we break down 3 market opportunities:
Helping home-based entrepreneurs to sell online (Consumer marketplace)Unlock luxury experiences for everyday people (On-demand app)Increase employee motivation and talent retention (HR tech)
Trend #1: Vertical B2C online marketplaces

Existing B2C e-commerce giants like Amazon, eBay, and BestBuy are going after the horizontal approach — by offering products that span across multiple categories and covering a wide scope of audiences.

New B2C online marketplaces are created to cater to specific types of communities, creating unique buyers/sellers experiences and focus on a particular segment or vertical to grow. For example,

GOAT is a marketplace for buying and selling sneakers.Houzz is a marketplace for home furniture driven by a community of interior designers & home improvement enthusiasts.Watchbox allows you to buy, sell and trade luxury watches online, driven by communities of watch collectors.
As online businesses continue to rise, more vertical-specific marketplaces will emerge to help small business owners to make money from home.

🚀 Takeaway

Any hobby can potentially be a vertical marketplace opportunity. Connect people who want to monetize their hobbies as an at-home business.
Trend #2: New on-demand platforms will emerge

The on-demand economy has unlocked “luxury services” to ordinary people. What used to be “only the rich could afford” are now accessible for everyday people through an app — anytime, anywhere:

Chauffeurs → Uber, Gojek, Lyft, GrabPersonal grocery runners → Instacart, Shipt, FreshDirect
Today, on-demand services have exploded across different industries — transportation, shopping, food delivery, home cleaning, etc. to help people save time and eliminate hassles.

New on-demand services will focus on enhancing our lifestyle experiences in different aspects. Stitchfix — get a personal stylist service. Urban — get massages, facials, and lashes done at home by professionals.

🚀 Takeaway

Help people to curate lifestyle experiences and make money as a business.
Trend #3: Reinventing employees experience & creating talents moat

Remote work is changing human resources (HR) practices forever.

Interviewing and onboarding new employees are no longer done in face-to-face meetings. Hiring is becoming distributed around the world. Team-building is conducted through Zoom.

New problems that are born out of remote work practices are still awaiting solutions. How can you manage payrolls from multiple countries? How to build great company culture virtually? How to ensure the mental health of employees? How to create workplace engagements?

The future of HR will be focusing on leveling up remote employees’ experience — onboarding, employees reward, elevating motivation, diversity, and personal values:

Lattice helps leaders build highly engaged teams remotely.Fond consolidates employee rewards and recognition processes in one place.Officevibe helps managers build trust with their team members.
The next Internet world war will be the tech talent war. Companies are fighting for the best engineers & designers by driving up wages. Those who can retain talents and satisfy their employees will drive out talent competition and create defensibility for their businesses.

🚀 Takeaway

Help companies maximize employee satisfaction through rewards.


Startup Opportunity #1: Wood furniture marketplace

An online marketplace for buying and selling handcrafted wood furniture, woodworking products, and tools — driven by a community of woodworking enthusiasts, furniture makers, artists, and designers.

For Who
Handcrafted wood furniture makers. Builders, designers, and home-based furniture entrepreneurs who want to start selling wood furniture online.(📥 Full version) 3 more target audience descriptions.
Problem
Horizontal platforms like Wayfair, Ikea, Etsy, and The Home Depot aren’t built specifically for wood furniture enthusiasts, therefore, generate diluted interests and lower sales volume for wood furniture sellers since these platforms are targeting a wide range of industries and audiences.(📥 Full version) 2 more problem definition examples.
Solution
Online store for wood furniture. For sellers: list your handcrafted wood furniture (new or second-hand) and start selling online; create a seller page, upload product photos, pricing, and description. For customers: discover wood furniture made by wood furniture makers; shop by category (e.g. living room, kitchen, bathroom, outdoor, decor); filter search by furniture colors, sizes, prices, materials, or free shipping.(📥 Full version) 4 more solutions and feature examples in detail.
Revenue model
Marketplace commissions, 2% to 5%. Take a percentage cut from the buyers-sellers transaction.(📥 Full version) 1 more revenue stream to add to your pricing strategy.
Venture Scale
(1) Industries: E-commerce, Furniture, Home Decor, Online Retail

(2) Business model: E-commerce, Online Marketplace

(3) Market potential: High ◼️◼️◼️◼️◻️
Global retail e-commerce sales are on the uptrend and will reach $6,388 billion by 2024.More than 50% of all businesses in the United States are now home-based and will continue to rise in a post-pandemic future.(📥 Full version) 2 more research evidence to prove the validity of the market
(4) Execution strategy:
Go to Etsy, search for “furniture” keywords. Manually curate wood furniture products and list them on your website. Look for top sellers on Etsy — for example, busywood has 1.9K+ sales and DM the maker.(📥 Full version) 3 more strategies to gain traction and acquire customers
(5) Moat: To create a profitable consumer marketplace, layer defensibility around your business to drive out competition.
(📥 Full version) 2 ways to create business moats for this marketplace platform



Want to go in-depth? Get the full version.

One-time purchase. PDF format, 11 pages of insights.


What you'll get from this single report:
🔑 Breakdown of Startup Opportunity #1 (Helping home-based entrepreneurs to sell online / Consumer marketplace)🔑 Breakdown of Startup Opportunity #2 (Unlock luxury experiences for everyday people / On-demand app)🔑 Breakdown of Startup Opportunity #3 (Increase employee motivation and talent retention / HR tech)
All 3 ideas combined, you will unlock:
🔑 3 startup opportunities breakdown in 1 report🔑 7 target audience definitions🔑 12 problem definition examples🔑 13 solutions and feature examples in detail🔑 6 revenue streams you can create to monetize your startup ideas🔑 17 in-depth evaluations on each startup idea — how to prove market potential and create competitive advantages🔑 10 ways to execute these startup opportunities



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